Hello my fellow humans 👋,
Thanks for looking me up. This is my generic about page where I try to subtly discuss my achievements without seeming arrogant.
Here we go..
Grew up in Canada, went to school in beautiful Northern Ontario. Spent a good part of my teens and early 20s outdoors and playing sports. University hobbies included martial arts, weight lifting and beer consumption.
After graduation I moved to Taiwan where I studied Chinese and eventually got a job working for a private school in Taipei City. Using Taiwan as a base, I traveled to nearly every country in Asia. Lots of great friendships, people and experiences.
Eventually wanting a bit more, I ventured into trying my hand at writing. After writing 3 fairly unsuccessful books about cognitive biases and logical fallacies, I realized I wasn’t going to make any money talking about rational thinking.
So I decided to sell things….
Fast forward two years later, I quit my job, built a small 5 person agency while was later acquired by another media agency. Since then I’ve built 10 online brands, sold two and built a software PR company.
I’ve also made and lost fortunes trading and angel investing. Ouch!
It’s been a hell of a ride.
Entrepreneurship has allowed me to meet some of my best friends, learn more about myself and others than I thought possible and teach me how little I know about the world.
Thanks for stopping by.
My books are short, sweet and full of research. Spanning about 100-150 pages at most – they contain a plethora of research, supporting statistics and actionable content.
From childhood we are taught to be right. We are taught to win – to beat others. Regardless of what we experience, we cling to this need. The result is a lifetime of self-deception, bad communication and damaged relationships. The unconscious need to defend ourselves manifests itself through faulty reasoning, bad arguments and terrible decisions. Drawing on extensive research, statistics and examples, I explore how we distort our arguments to maintain our world view. You will emerge from this journey with better communication skills, better reasoning and finally be able to stop lying to yourself.
Are stupidity and sanity related? The truth may surprise you.
We are all masters of self-delusion. Every day we make decisions that aren’t based on logic, but rather stories. Stories that we tell ourselves about who we are, what we want and why we want it. Take a journey through the statistics, experiments and psychology of stupidity to reveal one important fact – self-delusions are part of being human.
You will emerge from this journey – wiser, more compassionate and with a better understanding of yourself.
Everyday we engage in psychological battle to persuade others or be persuaded by them. The history of persuasion dates back to the Ancient Greeks who valued rhetoric as an essential skill. Times have changed and rhetoric has lost its place as a fundamental skill of reasoning and logic. This leaves us open and unarmed against skilled persuaders.
Persuasion is more than just tactics and methods of social compliance. Understanding how we are persuaded opens the doorway to a deeper understanding of our automatic brain processes and biases. Expert persuaders tap into these processes and use them against us for their own benefit.
This book is a journey into these techniques. You will emerge from it smarter, more persuasive and better equipped to defend yourself.